PSA Campaign Project – Greenpeace

Ad&Graph project

Course name: Strategic Thinking – GRAF 161

Created: 2023

About the project

For a class project, I selected an organization and addressed the rising issue of Climate Change
by creating a persuasive PSA Ad in Photoshop, featuring an image of Earth in a boiling pot with
the tagline “The world is boiling hot.”, on the bottom right of the poster includes a QR code that brings the user to Greenpeace’s donation page.

Gallery

Social Media Mockup

Poster